Footfall and conversion were estimated from till receipts, which hid how many visitors actually left without buying.
120-store convenience chain converts footfall into merchandising insight
Entrance counting and checkout analytics on XCORE-4 boxes gave head office comparable traffic and conversion data for the first time.
Retail Chain120 stores · national rollout · POS integration
At a glance
Project snapshot
The essentials at a glance.
| Industry | Retail Chain |
| Scale | 120 stores · national rollout · POS integration |
| Hardware | XCORE-4, XCAN VMS / Cloud |
| Key algorithms | People Counting & Flow, Loitering Detection, Missing / Lost Item Detection, Uniform / Dress-Code Check |
Challenge
The challenge
What the site was dealing with before deployment.
Head office had no comparable operational data between stores, so staffing decisions were made on gut feel.
Solution
What we deployed
The configuration and how it was rolled out.
- Bi-directional counting lines placed at each store entrance on an XCORE-4 appliance.
- Counting data matched against POS transactions through the Open API to calculate real conversion rate.
- Loitering and missing-item detection enabled on high-value shelves; after-hours intrusion protection at the rear entrance.
- All 120 stores report into one dashboard, with per-store and per-region benchmarking.
Outcome
Results
Measured outcomes after go-live.
- Conversion became a measured metric, revealing an 18% spread between best and worst performers.
- Staffing rosters were adjusted using hourly traffic curves rather than weekly averages.
- Shrinkage on high-value categories was reduced with verifiable event evidence.
Solutions
Solutions used in this project
Retail & Commercial
Smart Retail & Chain Store
Know your real customer traffic, protect your stock and keep every store consistent - from one dashboard.
View solutionRetail & Commercial
Shopping Mall & Commercial Complex
Measure tenant traffic, manage crowds and secure a complex that never closes - all on one platform.
View solutionCase studies
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